GreenPearl Events

Join us at the Marcus & Millichap / IPA Multifamily Forum: Northern California 2025 at the San Francisco Airport Marriott Waterfront on September 4, 2025. First held in 2013, the conference consistently brings together 450+ multifamily executives from across California, as well as national and regional multifamily owners, investors and developers active in Northern California markets. The conference addresses market rate multifamily, mixed use, affordable housing, residential condos and single-family built-to-rent property types.

This year, we look at the reality emerging as we enter a new cycle with significant challenges including uncertainty around tariffs. Asset & property management leaders are in a crunch to look for solutions as they are squeezed between increasing costs and stagnating rents. Meanwhile, capital markets are wavering, as it is unclear where interest rates will go from here, forcing owners, investors and developers to re-evaluate their capital strategies. Workouts and re-capitalizations are adding additional stress on the market, while developers struggle to keep active with an eye towards new starts that will deliver in 2027 and 2028 when deliveries are expected to be lower than average. Come connect with your peers to get the latest insights on capital markets, new development, operations, acquisitions & dispositions from market-leading apartment industry principals.

Join hundreds of principal owners, investors and developers on September 4, 2025 at the San Francisco Airport Marriott Waterfront for the Northern California Multifamily Forum 2025 for a day of in-person learning, idea sharing, deal making and networking. And don't miss the special Welcome Reception on September 3!